You’ve heard the stories about people making thousands, even tens of thousands of dollars a month from blogging. There’s some truth to those stories. People really do it. I know of people who make that much each month. But the vast majority of bloggers earn little or nothing for their efforts. A big reason for the discrepancy is that the most successful bloggers por real value into their blogs.
It’s easy to create a blog. It’s so easy to create blog that statistics indicate there are something like 100 million of them. But only a tiny fraction make any money. A big part of the reason why is that most blogs deliver little or no value.
Unless there’s something special about a blog, it will have little value to visitors, and will make very little (if any) money. Something about the blog must be unique and engaging. Either the content itself, or your opinions about the content, or in rare instances, the way your write. If you’re saying the same stuff as everyone else, with a generic style and middle of the road opinions, few people will care about your blog.
The people best positioned to deliver unique content for a blog are the experts in the niche the blog is about. A true expert in the field has an advantage. They can give information that you won’t find elsewhere. But since most people aren’t experts in the field they’re blogging about, they need to deliver the content in a unique way.
A moderate and uncontroversial style is the kiss of death for bloggers who aren’t experts in the field. It’s great if people love your style, but it is just as good if you make them angry. Drill it into your head that if you can’t engage your visitor’s emotions, and can’t give them unique information, your blog is doomed.
I hope I’ve convinced you that delivering something readers value, either unique news, a unique point of view, or a unique style, is vital to earning real blog income. Get this right and you’re well on your way.
To learn more about how blogs make money for their authors, click here.
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